A gorgeously illustrated deck and richly detailed guidebook illuminating the symbolism and power of the tarot through the songwriting and storytelling of Taylor Swift
Taylor Swift has crafted a rich mythology throughout her musical eras, with countless symbols and easter eggs acting as invisible strings connecting her lyrics, looks, music videos, performances, and communications with her fans. The Eras Tarot interprets those symbols in the framework of the 78 tarot cards in the Rider-Waite tradition, gorgeously reimagining the classic tarot artwork and interpreting its meanings through a Swiftian lens.
The insight of a tarot reading with the emotional resonance of a Taylor Swift song: Discover the soothing Temperance card suggesting “You Need To Calm Down,” The Lovers card guiding your understanding of your own “Love Story,” or The Magician card reminding you that it really is within your power to change “The Prophecy.”
Spanning the eras: Songs from Taylor’s self-titled debut through The Tortured Poets Department are included, representing every album featured in the Eras Tour.
Specifications: This set includes 78 full-color, high-quality, illustrated tarot cards (3 x 5 inches), each matched with a Taylor song (the Major Arcana and the numbered Minor Arcana cards) or moment (the Minor Arcana face cards), housed in an interior tuckbox; a 192-page, full-color, illustrated paperback guidebook (3-1/2 x 5-3/4 inches); and a keepsake lift-top box with metallic foil accents (4 x 6-1/4 inches).
Satu Hämeenaho-Fox is a Fearless-era Swiftie and an author of books about culture and Taylor Swift. She has also written several children’s books on art and fashion history for New York’s Metropolitan Museum of Art. She is the cofounder of the Swiftian Theory Newsletter. She lives in London, England.
Maddalena Carrai is a Red-era Swiftie and an illustrator from Italy living between Livorno (Tuscany) and Paris. She has freelanced for clients including Lady Gaga’s Born This Way Ball Tour, the New York Times, the Los Angeles Times, H&M, the Brandon Maxwell collection at New York Fashion Week, and many more.
When Taylor announced The Life of a Showgirl, we knew we needed a new card for The Eras Tarot to celebrate the new album.
The deck’s creators Satu Hameenaho-Fox and Maddalena Carrai designed this bonus digital-only card that you can download for free! This bonus card reimagines the Two of Swords through the lens of “The Fate of Ophelia.” It’s sure to be your new favorite lock screen!
Here’s what the creators say about the connection between the single and the art: “We chose the Two of Swords because it’s a card about being drawn between two choices and drowning in indecision. You could call it the ‘to be or not to be?’ card. In the song ‘The Fate of Ophelia,’ Taylor leaves her tower of avoidance and chooses the path of love.”
Take a sneak peek of a few of The Eras Tarot’s cards and interpretations. Taylor Swift has crafted a rich mythology throughout her musical eras. Countless symbols and easter eggs are invisible strings connecting her lyrics, looks, music videos, performances, and communications with her fans. The Eras Tarot interprets those symbols in the framework of the 78 tarot cards in the Rider-Waite-Smith tradition, but through a Swiftian lens. This unique deck and guidebook set spans the eras from Taylor’s self-titled debut through The Tortured Poets Department.
Satu Hämeenaho-Fox is a Fearless-era Swiftie and an author of books about culture and Taylor Swift. She has also written several children’s books on art and fashion history for New York’s Metropolitan Museum of Art. She is the cofounder of the Swiftian Theory Newsletter. She lives in London, England.
Maddalena Carrai is a Red-era Swiftie and an illustrator from Italy living between Livorno (Tuscany) and Paris. She has freelanced for clients including Lady Gaga’s Born This Way Ball Tour, the New York Times, the Los Angeles Times, H&M, the Brandon Maxwell collection at New York Fashion Week, and many more.
