About the Author
Pantone™ is a global company that operates through color authority and cultural curation as the definitive voice on color language and standards. Their systems created a universal vocabulary for color across industries—designers, manufacturers, and brands worldwide use it to ensure consistency. This technical standardization gave them credibility that evolved into cultural authority. Their annual “Color of the Year” announcement has become a cultural moment that transcends design. They’re a global institution with influencer-like reach—their color selection is based on their trend forecasting, and industries from fashion to interior design to marketing align their strategies around it. Pantone packages zeitgeist into marketable narratives that the media amplifies worldwide.
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