Fables Of Abundance

A Cultural History Of Advertising In America

Contributors

By Jackson Lears

Formats and Prices

On Sale
Nov 3, 1995
Page Count
512 pages
Publisher
Basic Books
ISBN-13
9780465090754

Price

$25.99

Price

$33.99 CAD

Format

Format:

  1. Trade Paperback $25.99 $33.99 CAD
  2. ebook $13.99 $17.99 CAD

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Jackson Lears

About the Author

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

Learn more about this author