On Sale: Jul 30, 2004
Page Count: 320 pages
Publisher: Grand Central Publishing
ISBN-13: 9780446530644

$37.00

$47.00 CAD

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Hardcover $37.00 $47.00 CAD
ebook $12.99 $16.99 CAD

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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

Genre:

Nonfiction
Business & Economics
Leadership

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Frank Newport

About the Author

Frank Newport is editor-in-chief of the Gallup Poll. He is the author of Polling Matters: Why Leaders Must Listen to the Wisdom of the People and co-author of The Evangelical Voter.

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