By Michael Goold

On Sale: Apr 14, 2000
Page Count: 240 pages
Publisher: Basic Books
ISBN-13: 9780738203102

$19.99

$25.99 CAD

Format

Trade Paperback

Format:

Trade Paperback $19.99 $25.99 CAD

Buy from Other Retailers:

For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the “S” word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.

Genre:

Andrew Campbell

About the Author

Andrew Campbell and Michael Goold, the world’s foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!

Learn more about this author

Michael Goold

About the Author

Learn more about this author

Contributors

Formats and Prices

Price

Price

Format

Format:

Buy from Other Retailers:

Description

Genre:

About the Author

You May Also Like

Andrew Campbell

About the Author

Michael Goold

About the Author