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The Art and Science of Digital Marketing and Advertising

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Contributors

By Alex Schultz

Formats and Prices

On Sale
Oct 7, 2025
Page Count
384 pages
Publisher
Little Brown Spark
ISBN-13
9780316597593

Price

$32.00

Price

$42.00 CAD

Format

Format:

  1. Hardcover $32.00 $42.00 CAD
  2. ebook $15.99 $20.99 CAD
  3. Audiobook Download (Unabridged) $24.99

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The ultimate guide to digital marketing and advertising – from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” – Mark Zuckerberg, CEO – Meta

“Alex is the person I go to when I have a really hard growth question.” – Sam Altman, CEO – OpenAI

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
 
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget – whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains – CLICK HERE is the book you need to read if you want to grow your business.

Genre:

  • "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world."
    Mark Zuckerberg, CEO, Meta
  • "Alex is the person I go to when I have a really hard growth question."
    Sam Altman, CEO, OpenAI
  • "If there was a master’s in marketing in a Digital Age, this is the only textbook you’d have to learn from."
    Andrew Robertson, Chairman, BBDO Worldwide
  • "This is mandatory reading by one of the most balanced and successful marketers in our global tribe."
    Antonio Lucio, Chief Marketing Officer, HP
  • "One of the leading thinkers and doers in digital marketing for decades, Alex provides an essential resource for marketers at any level, in any size business, on how to ensure their next dollar spent drives a better return."
    Seth Matlins, Managing Director, Forbes CMO Network

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Alex Schultz

About the Author

Alex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He started his digital marketing career by founding the world’s largest paper airplane website, he then joined eBay in 2004, before moving to Meta in 2007. In 2019, The Financial Times noted that “If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it.” Named one of the world’s most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta’s user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere has largely influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator’s start-up school series at Stanford. 

Learn more about this author