Leidy Klotz, PhD

About the Author

Leidy Klotz is a behavioral scientist and engineering professor at the University of Virginia who studies how and why humans design. He has written for the Washington Post, Fast Company, Scientific American, and Harvard Business Review; has published his work in top journals like Nature and Science; and has been interviewed on Hidden Brain, Freakonomics, Mindscape, and The Atlantic’s How to Build a Happy Life. Klotz has advised clients ranging from the Departments of Energy and Homeland Security to CapitalOne and Amazon, and he regularly presents at leading organizations and universities. Before becoming a professor, Klotz designed and built schools in New Jersey. Prior to that, he played professional soccer.